Yesterday on July 15th, an article was posted on the Behavioral Healthcare website, a site dedicated to the business of treatment and recovery. The article discusses legal and ethical rules in the arena of testimonials and case studies. Bobby Ferguson our owner and founder was quoted several times in the article which also references Jaywalker’s Code of Ethics. Here at Jaywalker, and at other treatment centers around the country, we often use and share our clients success stories as marketing tools. We are obviously very proud of our alumni, and sometimes nothing is more helpful to a man potentially deciding to go to treatment than the testimonial of someone who has been in their shoes. There are several key factors we want to make sure we consider when collecting, sharing, and using these testimonials and case studies. Obtain the clients explicit written permission to use the case for marketing purposes….